Concept & Narrative
We designed Hallet as a modern expression of British sportswear - rooted in over a century of heritage and built for today’s athlete. The concept centres on discipline, resilience, and quiet confidence, captured in the line True to sport – since 1919.
Brand Approach
We crafted an identity that balances heritage with performance. Classic typographic cues are paired with a more structured, contemporary system - creating a brand that feels both established and forward-moving.
Visual Language
We developed a visual system grounded in strength and restraint. The fox symbol becomes a defining asset—representing agility, instinct, and endurance—while the overall direction remains clean, confident, and purposeful.
Outcome
The result is a premium teamwear brand that bridges legacy and innovation. Hallet stands as a credible, high-performance offering - combining technical capability, speed, and craftsmanship with a distinct, enduring identity built to scale across teams, sports, and generations.
Other projects
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Symposium - Madrid
A cultural sanctuary for body and mind
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Hermans Loungewear
Everyday, elevated, essentials.
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Lift Lake
A different kind of strength studio
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Oyster Active
Turning waste into wear.
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Hallet Sportswear
A new era in British sportswear.