Groundwork is a design studio founded by Bex Moores - a brand and product designer with over a decade of experience crafting thoughtful, high-impact work for companies including Spotify, Depop, and Preply.

With a background spanning both product and brand, her approach is grounded in strategy as much as aesthetics. She works closely with founders to build brands from the ground up - combining clarity, taste, and attention to detail to create work that is both distinctive and built to last.